I’m not an expert when it comes to blog design, but I did learn a lot while on the process of my entire blog’s re-branding. I had help from virtual coaches, more research, and getting helpful newsletters from legendary design consultants about blog design for free. Now for what I’d learned, I also want to share it to you. Defining your brand requires a special kind of effort to break through the barriers, but definitely doable, especially if you’re gearing up to make your blog standout among others in the blogosphere.
Before I proceed, let me just give a huge thanks to Ate Alyssa of Alyssanity for creating my awesome header! I had a pleasant time working with her, and I’m so grateful for her tremendous effort. Thank you, ate Alyssa! (Please do check out her blog as I am totally in love with her site’s design as well!)
Moving on, these are the things I learned throughout the entire month when I went on a hiatus from my old blog, The Foxy Heroine. To tell you honestly, the decisions that influenced me to create a new blog were because of the following: it didn’t sound a lot like me, it wasn’t cohesive, and I lost connection with it.
Chasing Bleu was born to further let out my passion in blogging, and showcase other things like my amateur photography, creative writing, and travels among the rest, and to continually share what I’d learned. This blog serves not just a memoir for the future, but a helpful and creative resource for bloggers and students (like me!).
It’s so hard to share these “tips” because my mind is not structured to remember the littlest of details, but I will try to go deeper and help you understand more of my personal thoughts on blog design. Also, let’s start a discussion as well and let me know how you define your brand below!
It takes time to build your brand
When we talk about branding, we usually associate it with logos, style, or even the color palette used in a website. However, building your own brand goes beyond that.
It’s more about the experience that you offer to your readers, and the consistency on how you deliver your message.
Speak with authority
You would want to earn the loyalty and trust of your readers. Start by doing further research before you post something, especially if it’s more into the informational side. To speak with authority does not necessarily mean that you are a huge expert in that area, but knowing what you are sharing to your readers and elaborating more of the details tackled can definitely lure more readers and future clients as well.
Perhaps one of the best things about being a blogger is expanding your network and meeting new people up to the other side of the world. You would want to know their needs and connect with them. That is how readers will gauge your authenticity and whether you are truly living up to your brand message.
As a brand, your goal is to primarily establish a relationship with your readers first.
Create useful & informative contents for your readers
I’ve been blogging for more than a year now, and one of the biggest mistakes I’d made (and I still continue doing so, but I’ve minimized it a bit now) is sharing contents that do not have depths and are simply “fillers” on my blog. Remember, you would like your reader to take something away from your blog – whether it is an interesting fact, a thought to ponder, or a strategy that worked for you which they could implement in their blog as well. Make an effort to at least provide something for your readers to remember and entice them to return to your blog.
Think of a creative approach when creating your content. Others do it by giving away free worksheets or by conducting a short webinar. I still haven’t found a way to integrate this tip yet because I’m still learning how, but if you have any knowledge about designing, or if you have blogging tricks beyond anyone’s comprehension, then why not consider these options?
Whether it’s through the visuals or additional freebies, as long as it is consistently in line with your brand message, then you will surely leave an imprint into your readers’ minds.
Lastly, just give your readers a piece of who you are. After all, your brand should be who you really are and how you represent yourself into the online world. This should be seen in your blog design, content, or even in social media. Show transparency and genuine tactics to reel your readers in. You get the gist.
These are just my thoughts and it could be different for others, but I hope this proved to be helpful for you to ponder on your next steps on how to improve your content. Of course, I’d love to hear what you think and whether you agree on some of the points above. Let’s start a discussion below in the comments thread!
Also, here’s to more adventures with my new home and more friends to meet in the future! Don’t hesitate to keep in touch with me and let me know of your thoughts/suggestions! 🙂