What I Learned on My Blog Design & Re-Branding Process

I’m not an expert when it comes to blog design, but I did learn a lot while on the process of my entire blog’s re-branding. I had help from virtual coaches, more research, and getting helpful newsletters from legendary design consultants about blog design for free. Now for what I’d learned, I also want to share it to you. Defining your brand requires a special kind of effort to break through the barriers, but definitely doable, especially if you’re gearing up to make your blog standout among others in the blogosphere.

Before I proceed, let me just give a huge thanks to Ate Alyssa of Alyssanity for creating my awesome header! I had a pleasant time working with her, and I’m so grateful for her tremendous effort. Thank you, ate Alyssa! (Please do check out her blog as I am totally in love with her site’s design as well!)

Moving on, these are the things I learned throughout the entire month when I went on a hiatus from my old blog, The Foxy Heroine. To tell you honestly, the decisions that influenced me to create a new blog were  because of the following:  it didn’t sound a lot like me, it wasn’t cohesive, and I lost connection with it.

Chasing Bleu

Chasing Bleu was born to further let out my passion in blogging, and showcase other things like my amateur photography, creative writing, and travels among the rest, and to continually share what I’d learned. This blog serves not just a memoir for the future, but a helpful and creative resource for bloggers and students (like me!).

It’s so hard to share these “tips” because my mind is not structured to remember the littlest of details, but I will try to go deeper and help you understand more of my personal thoughts on blog design. Also, let’s start a discussion as well and let me know how you define your brand below!

branding your content

It takes time to build your brand

When we talk about branding, we usually associate it with logos, style, or even the color palette used in a website. However, building your own brand goes beyond that.

It’s more about the experience that you offer to your readers, and the consistency on how you deliver your message.

Speak with authority

You would want to earn the loyalty and trust of your readers. Start by doing further research before you post something, especially if it’s more into the informational side. To speak with authority does not necessarily mean that you are a huge expert in that area, but knowing what you are sharing to your readers and elaborating more of the details tackled can definitely lure more readers and future clients as well.

Establish relationships

Perhaps one of the best things about being a blogger is expanding your network and meeting new people up to the other side of the world. You would want to know their needs and connect with them. That is how readers will gauge your authenticity and whether you are truly living up to your brand message.

As a brand, your goal is to primarily establish a relationship with your readers first.

Create useful & informative contents for your readers

I’ve been blogging for more than a year now, and one of the biggest mistakes I’d made (and I still continue doing so, but I’ve minimized it a bit now) is sharing contents that do not have depths and are simply “fillers” on my blog. Remember, you would like your reader to take something away from your blog – whether it is an interesting fact, a thought to ponder, or a strategy that worked for you which they could implement in their blog as well. Make an effort to at least provide something for your readers to remember and entice them to return to your blog.

creative blog designGet creative

Think of a creative approach when creating your content. Others do it by giving away free worksheets or by conducting a short webinar. I still haven’t found a way to integrate this tip yet because I’m still learning how, but if you have any knowledge about designing, or if you have blogging tricks beyond anyone’s comprehension, then why not consider these options?

Whether it’s through the visuals or additional freebies, as long as it is consistently in line with your brand message, then you will surely leave an imprint into your readers’ minds.

Be Yourself

Lastly, just give your readers a piece of who you are. After all, your brand should be who you really are and how you represent yourself into the online world.  This should be seen in your blog design, content, or even in social media. Show transparency and genuine tactics to reel your readers in. You get the gist.


These are just my thoughts and it could be different for others, but I hope this proved to be helpful for you to ponder on your next steps on how to improve your content. Of course, I’d love to hear what you think and whether you agree on some of the points above. Let’s start a discussion below in the comments thread!

Also, here’s to more adventures with my new home and more friends to meet in the future! Don’t hesitate to keep in touch with me and let me know of your thoughts/suggestions! 🙂

69 Comments
  1. Sometimes, when bloggers are told to create something useful, they don’t know what to do. One thing that a blogger could do is to learn. Learn something new, after learning, write it down and post it. Two things happen here. The blogger learned, and at the same time, just contributed something useful.

    All I am saying too is that there is no excuse for writer’s block. The solution to running out of ideas is to learn something new.

  2. At some point in time, serious bloggers need to rebrand. That is what I think and believe in. Getting into blogging, the learning curve is there and it is up to us to use the resources available, perhaps even paying for coachings, and continuously improve. As we do so, so do our writing. Once we reach a certain level, where do we go? This is where we take the time to evaluate and decide where to go.

  3. Let me add, part of branding is positioning and accessibility. It simply means that your design and content is align with your niche (and target audience), and your online presence is felt and/or visible in the community.

  4. I would always want to ESTABLISH RELATIONSHIPS first with my readers on top of anything else. 🙂 I know this is not earned overnight but it is worth the wait. 🙂 I value emotional connection more than being connected online. 🙂

  5. Branding/Re-branding takes a lot of time and effort but in the long run it’s all worth it. I have had countless changes (re-branding) way back but gladly I have decided to stick with Eccentric Earthling (hopefully I’ll get my own domain soon.. I need to consult more tech and bloggers). Wonderful and informative entry btw 🙂

  6. I was trying to remember your previous blog name while I was reading the post, hahaha. This is great and all, but I really liked your previous name. 🙁 I thought it suited you well because the very first time I found your blog, it was an outfit post that I saw and thought you looked pretty ‘foxy’ in it.

    Oh well, hehe.. change is good pa rin naman. I’ll get used to it. 🙂

    1. Haha really? I know, I thought it really suited me before. But the more I discovered myself, the more I really wanted to make something new out of my blog. Don’t worry, I’m still building this blog’s identity, so you wouldn’t really see much of my personality for now. 🙂 But thanks a lot! I appreciate this <3

  7. I love this article, great info’s. 🙂 I wish I could have the courage to do this one day. I’ve been blogging since 2004 but just starting all over again. Oh well. Love the new branding!

  8. I’m planning to move from Blogspot to WordPress but I think I’ll stick with my name “Nested Thoughts” and just kinda modify the look of my blog. Will definitely keep these thoughts (from this post) in mind. Thanks for this Mimi! 🙂

    1. Yes, I think you should, ate Kath! It is important man sad to keep your identity when re-branding. As for me, I changed everything because The Foxy Heroine didn’t really ring a bell that much. I had to find a name more suitable. I think your current name suits you well and I bet your blog is already established enough naman pud 🙂 No problem! Glad this helped 🙂

    1. Maybe it’s because people are taking their blogs more seriously this time, and that’s great. The investment is just priceless when you do it solely because you love it. 🙂 Thanks for the advice, kuya Romeo!

  9. Did you you also design the logo? It’s nice. I really want to have my logo changed na jud. Lately, I’ve been focused on the content pa so later na siguro ang design.

  10. awe, I’m also thinking of rebranding my blog for the Nth time. I know I have been changing my blog name for more than twice already and I wanted to create a blog name that will incorporate all my niche. This article helps a lot and I’m loving your new blog name and the design as well. I have to start brainstorming for a blog name now and new blog layout as well. 🙂 Thanks for sharing your thoughts dear!

    xx
    Rica | http://www.switbbydoll.com

  11. My blog has been up for more than 3 years already but didn’t get the guts to move it to a new. Plan lang pirmi. But since I want my blog to be live even if I’m no longer around, (to pay, to update) I’m sticking to where it sits now. I’m happy with it though. When it comes to design too, I used to look for someone who can draw/sketch my header but always end up doing it on my own. I’m no expert but love man nko ako blog so todo effort. Hahaha. Anyway, this is such a nice read. I’m still working on some part of my blog 🙂

    1. Wow, that gave me something to ponder! Bitaw noh, what if I’m no longer around? Who would pay the hosting bills? Hahaha! Maybe I should pay 100 years in advance for my blog, or have my kids and grandkids do it. Haha. Thanks, ate Cheryl! 🙂

  12. Way to go Mimi. Love the header pud. I love simple headers. Hehe. I’ve done so many redesigns in my life that I already lost count. Haha. I agree with the expanding your network and making connections. I also have a post coming up about blogging which mentions that. Good luck on your blogging journey! 😉

  13. The blog looks good! I can imagine how much time and effort it must have taken to be able to get to this. Blogging is serious business and it’s nice how you’ve taken the steps to really establish your blog and yourself. As for me, my blog is pretty much a reflection of how I am: fickle-minded, all over the place, and selective when it comes to readers.

    The last one about being yourself pretty much applies to me, because my blog is truly a reflection of how I really am, love it or hate it. I blog for myself mostly (so selfish, right? haha) but I always admire those who take the time out to really brand themselves and the best part about blogging these days is that most content and design always look so pretty that blogs (like yours right here) are so easy on the eyes! Keep on doing what you’re doing and I wish you all the best 🙂

    1. Aww, thank you, Justine! I’m honored that you think of my blog that way but I’m too far from that, really. My blog is also still a work in progress. 🙂 But thank you! I think your blog has the quality and personality! 🙂

  14. Congrats on your rebranding! That’s wonderful! I wish I knew these when I had done my rebranding, changing from ‘Bash Says Hey’ to ‘Hey Bash.’ I think it’s important to stay true to yourself and just be you. This is incredible Mimi, and I wish you all the luck in the world <3

    xx Bash | Hey Bash | bloglovin’

  15. Hi Mimi! I agree, blog design and re-branding takes time and effort. I’m always trying to up my branding game but I’ve yet to reach the point where I’m completely satisfied. After some time, I’m always like, hmm, I think I should change something. It really takes time, hehe Thanks for the tips! 🙂

    x

    1. I feel the same! I always have that same kind of urge, but I’m training myself to resist such urges and just stick to what I have now. It’s good that you’re trying to up your brand, though! I’m not an expert, so I’m sure there will be nothing else to do but improve! 🙂

  16. Yay! Finally, Chasing Bleu is up! naghuwat jud kos imong blog mi haha para makastalk nako. LOL. You write so well man gud :3 Anyway, thanks for the mention, and no biggie sa header 🙂 I like the font that you used pud! 🙂

  17. I’d love to buy my own domain and really set up everything so I can take on from there but there’s a scarcity of articles regarding the know-how’s. Maybe you can help people out like me! 🙂

  18. This was a great read Mi! Alyssa and I pointed out most of these too on our blog talk sa USJ a week ago. Haha. I’m planning to make a blog post out of it sad. Haha! Love your header baya! Ako to giingnan si Alyssa magpamake sad ko puhon. Hahahaha

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